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CASE STUDY

BAIABOX: Personalized Gift Box Revolution

BAIABOX, founded in 2023, offers personalized gift boxes to enhance connections when physical presence isn't possible. This case study explores how QEApps helped BAIABOX achieve success.

79%

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86%+

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In this article

Company

BAIABOX

Industry

Pre-Curated Gift box

Email

[email protected]

Location

Den Haag, The Netherlands
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Overview

BAIABOX, a company founded in 2023, aimed to revolutionise the art of gift-giving by offering personalised gift boxes for various occasions. The company's mission was to facilitate deeper connections between people, especially during times when physical presence was not possible.

Challenge

The challenge faced by BAIABOX was to streamline the process of creating and delivering personalised gift boxes to customers. This involved enhancing the user experience on their website, particularly in the areas of gift box customization, form setup for sender and recipient details, and optimising the cart page information.

Solution

To address these challenges, BAIABOX implemented the following solutions with QeApps’s Qe BYOB - Bundles & Builders -

Builder Link Creation Assistance:

BAIABOX implemented two main categories on their website to provide customers with flexible gift box options:

  • "Create your own" gift box using their app - This allowed customers to fully customise the contents and design of the gift box to their preferences.
  • "Ready to go Boxes' ' for fixed prices - BAIABOX also offered pre-curated gift box options at set prices for customers who wanted a more convenient, ready-made solution.

Form Setup Assistance:

BAIABOX designed a user-friendly form to capture all the necessary details for a personalised gift box delivery:

  • Sender name - To identify the gift giver
  • Recipient name - To address the gift to the intended recipient
  • Custom message - To include a personalised note or greeting
  • Delivery address - To ensure the gift box reaches the right location

UI Changes for Better Responsiveness:

To enhance the overall user experience, BAIABOX made the following improvements to the website's user interface:

  • Button text - Optimised the wording and placement of buttons to improve clarity and usability.
  • Text alignment - Adjusted the alignment of text elements to create a more visually appealing and organised layout.
  • UI responsiveness - Improved the website's responsiveness to provide an optimal experience across different devices and screen sizes.

Custom Step Creation:

As an optional feature, BAIABOX considered allowing customers to add additional elements to their gift boxes, such as:

  • Greeting cards - to include a personalised message for the recipient
  • Extra accessories - to complement the main gift items in the box
  • This custom step would give customers more flexibility and control over the final gift box composition.

Cart Page Information Optimization:

BAIABOX optimised the information displayed on the cart page to provide a more streamlined shopping experience for customers. This included:

  • Reducing unnecessary product listings or advertisements
  • Highlighting the key details of the selected gift box
  • Ensuring a clear and concise checkout process
  • These improvements helped customers focus on the essential information needed to complete their purchase.

Results

By implementing these changes, BAIABOX successfully enhanced the user experience on their website, making it easier for customers to create and purchase personalised gift boxes. The streamlined process improved customer satisfaction and engagement, aligning with the company's mission of facilitating meaningful connections through personalised gifts.

Conclusion

BAIABOX's innovative approach to gift-giving, coupled with the strategic enhancements made to their website, positioned the company as a leader in the industry. The successful implementation of these changes not only improved the user experience but also reinforced BAIABOX's commitment to revolutionising the art of gift-giving in the digital age.