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Hug in a box.ie, specializing in lifestyle gifting and curated gift boxes, created gift box builder using the Qe BYOB – Bundles & Builders app

729

Orders Received

€41,212

Generated Revenue

Industry

Lifestyle Gifting

Apps Used

Qe BYOB – Bundles & Builders

Hug in a box.ie, created gift box builder using the Qe BYOB – Bundles & Builders app to boost Average Order Value (AOV). They created variable priced builder to incentivize the purchase by offering products selection as the first step, followed with a subtle yet elegant card selection step to celebrate the occasion with a short message and lastly a complimentary gift card on the house.

Introduction

Hug in a box.ie specializing in a diverse range of products such as chocolates, candles, stuff toys, notebooks, mugs etc. cater to enthusiasts who enjoy gifting their loved ones with variety of gifts.

Founded by sisters Mags and Aisling during the global pandemic, frustrated by the lack of simple, comforting options for sending a hug; the concept was born out of a desire to provide comforting gifting options for sending hugs when social distancing was necessary.

This success story explores how Hug in a box.ie utilized the gift box builder functionality powered by the Qe BYOB – Bundles & Builders app to increase Average Order Value (AOV) and spread happiness to both the giver and the receiver.

Challenge

  • Time-Consuming Setup: Setting up the perfect builder took long time.
  • AOV Challenges: Hard to increase Average Order Value without performance insights.
  • Traffic Drop: Experienced a sudden drop in website traffic. Customers reported difficulty accessing the website & slow loading time. The drop in traffic resulted in a significant decline in sales and customer engagement.
  • Order Details Missing: Reported incomplete order details or and missing order information. Unsure of the orders to be processed to the customers.
  • Need Variety: Demand to offer more products without complicating things with a personalized gift card and messages.

Solution

Created bundle that includes a variety of products such as keyrings, chocolates, mugs, soft toys, notebooks, socks, and more.

  • Customer Focus: Introduced “Build Your Own Box Now!” with personalized product selection for flexible choices.
  • Product Offering: Included a variety of products such as keyrings, chocolates, mugs, soft toys, notebooks, socks, and more for more personalized offering.
  • Data Insights: Used data analytics to find best-selling products and improve offerings.
  • SEO Audit: Implemented an SEO strategy to regain lost rankings, focusing on optimizing & building quality backlinks and staying updated with search engine algorithm changes.
  • Cart Page Settings: Identified and introduced a robust cart page settings – order processing system to capture complete and accurate order details.

Results

With the aim to bring joy and love to those who receive it. With tailored bundles, the brand met customer demands for personalized & memorable gifts.

Orders Received: 729

Generated Revenue: €41,212.

Builder Clicks: 9820 customers.

By implementing these changes, successfully Hug in a box.ie enhanced the user experience on their website, making it easier for customers to create and purchase personalised gift boxes. The streamlined process improved customer satisfaction and gift giving experience, aligning with the company's mission of facilitating meaningful connections through gifts.